Emailed newsletters are an important component of our marketing plan. We send out targeted newsletters every month with the latest news, events, blogs, and more. I review and edit each newsletter that is sent out from our Marketing team, and frequently write the content and choose images. Our newsletters are sent out to over 3,000 people around the world with an average 22% open rate and 4.5% click-through rate—twice as high as the average click-through rate in the construction industry, according to MailChimp.
