As a Marketing & Communications Manager with a strong technical writing background, one of my chief responsibilities is our annual marketing strategy. Each year I look at the results from our customer surveys, travel to trade shows, and conduct webinars to determine which topics are of most interest in the underground construction industry. Then I write about them. Over the course of nearly 16 years, I’ve written over 200 articles in more than a dozen international and national trade publications.

The sheer number of articles has kept our company in the spotlight and maintained our positive perception by customers, as evidenced by positive results in our annual company surveys. It’s a Public Relations program that I built from the ground up—when I started at my company, there was no PR plan in place and no online newsroom. Within my first two years I increased our coverage in trade magazines by at least 100 percent. Check out a few selected recent examples below, including an example of a freelancing article for a trade publication
(see “Flying Underground”).